or...."The down-side of Brand Loyalty"
Ford enjoyed strong U.S. sales in January of two key models: the Focus C-car, up 59.7% compared with year-ago, and the Explorer SUV, up 35.5%.
But the success of these newer models came at the expense of the older Fiesta B-car, down 18.0%, and the Edge cross/utility vehicle, down 6.7%.
The Focus, launched early last year, and the Explorer, which entered the market in late 2010, both have been cannibalizing sales from the older models since their debut, WardsAuto’s data shows.
http://wardsauto.com/auto-makers/newer- ... ID=1288970