"We should not have let him go"

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Rope-Pusher
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"We should not have let him go"

Post by Rope-Pusher »

Kia Motors Corp. has promoted design chief Peter Schreyer to president. He's the first non-Korean to attain the position at Kia.

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German-born Schreyer, hired from Volkswagen AG in 2006, was promoted to president from executive vice president, Kia said in a statement Friday.

The promotion is also clear sign of Kia and Hyundai's ambition to outdo German rivals Volkswagen and BMW in design--a key part of a strategy that has helped the South Korean duo ramp up sales and gain market share even during the global economic downturn in 2009.

"We should not have let him go," Volkswagen Chairman Ferdinand Piech told Automotive News in an interview in November.

Read more: http://www.autoweek.com/article/2012122 ... z2GNZ4e2GL
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