Two-for-one tactics threaten European car rebound
Elie Chauvin did not plan to buy a new car when he stopped by his local Hyundai showroom, but the retired builder came away with two for the price of one.
The bargain-basement offer in Nimes, France - buy an ix35 crossover utility vehicle, get an i10 mini thrown in for one euro ($1.31) - is further evidence that Europe is a car buyer's paradise and a manufacturer's nightmare.
"It was the offer that I noticed," said Chauvin, 63. "I wouldn't have changed my car otherwise. Not yet."
http://www.reuters.com/article/2013/07/ ... WC20130714
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